Rooms where practitioners tell each other the truth
Forums, hands-on workshops and closed roundtables around the country. No vendor keynotes, no product pitches from the stage, and cohort sizes small enough that people actually speak.
Roundtables run under Chatham House rule. What is said in the room stays in the room, which is the only reason anyone describes what actually went wrong.
Upcoming
The calendar
Members are notified before general registration opens, and capped sessions usually fill from the member list alone.
OCT152026
AI in Marketing Forum: Sydney
15 October 2026
Full-day forumSydney, NSW180 places
The Centre’s flagship gathering. A day of practitioner sessions on operating models, measurement and governance, with no vendor keynotes and no product pitches from the stage.
Bring your brand guidelines and leave with a written voice specification, a review gate that works under deadline, and a tested set of examples your team can hold generated work against.
A closed session for senior marketers writing their first AI policy. Chatham House rule, twelve seats, and a shared draft policy that every participant takes back to their organisation.
Bring a live measurement problem. We work through modelled attribution, incrementality testing and how to present uncertainty to a board without losing the room.
Built for small teams outside the eastern capitals, where one person often owns the whole funnel. Practical systems, realistic budgets, and no assumption of a dedicated data function.
Marketers, policy people and researchers in one room, working through disclosure, consent, synthetic likeness and the standards our industry should hold itself to before someone sets them for us.
For agency principals rebuilding pricing, scoping and quality control when production time collapses. Honest conversation about margin, retainers and what clients are actually buying now.
Six consecutive Wednesday evenings covering the Centre’s full foundations curriculum in shorter sittings, for practitioners who cannot take days away from the desk.
Reserved places are held at no cost in every paid session for not-for-profit marketers and practitioners between roles. Ask for one through the form below and you will not be asked to justify the request.
Speaker highlights
What we bring to a stage
The Centre speaks at conferences, team offsites and board sessions. Each talk is adapted to the room rather than delivered from a fixed deck, and none of them end with a product recommendation.
What actually changes when marketing adopts AI
A grounded picture of what shifts in the work itself: which tasks compress, which get harder, and which judgement calls stay firmly with people. Written for a mixed-seniority room.
Audience
Conference plenary, all-staff sessions
Length
30 to 45 minutes
Governance a marketing team will actually follow
How to write a short AI policy that survives contact with a deadline: disclosure, sign-off, data boundaries and escalation, sized for the organisation rather than copied from a global template.
Audience
Leadership teams, boards, risk committees
Length
45 minutes with discussion
Measurement you can defend
Modelled attribution, incrementality and the honest communication of uncertainty. Built for teams being asked to prove contribution with fewer signals than they had three years ago.
Audience
Marketing and analytics teams, CFO briefings
Length
45 to 60 minutes
Buying without buying the story
A practical framework for separating demonstrated capability from a good demo, including the questions to ask vendors and the exit terms worth arguing for before you sign.
Audience
Procurement, marketing operations, agency leads
Length
30 minutes
Keeping a brand voice that still sounds like someone
Why volume is the easy part and distinctiveness is the hard part, and how to codify voice specifically enough that a review gate can be applied consistently.
Audience
Creative teams, content and brand functions
Length
45 minutes, workshop option
The capability question for small Australian teams
What to teach a five-person marketing team next, in what order, and how to build evaluation skill when there is no dedicated data function to lean on.
Audience
Industry associations, regional chapters, universities
Length
30 to 45 minutes
Speaking request
Submit a speaking request
Tell us about the room and what you want people to leave with. We review requests weekly and come back with availability, a suggested format and an honest view on whether we are the right fit.
Conference sessions, keynotes and panels
Private team briefings and offsites, delivered on site
Board and executive sessions
Reduced or waived fees for not-for-profit and community events